Art Original

Business Policy and Strategic Management

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In an era of relentless market disruption, globalization, and fierce competition, organizations cannot rely solely on short-term operational efficiency to survive. They require a clear overarching vision, disciplined long-term direction, and agile execution. In "Business Policy and Strategic Management", readers are provided with a comprehensive, authoritative guide that explores how enterprises formulate, implement, and evaluate strategies to secure sustainable competitive advantage.

The book bridges classic economic theory with contemporary corporate case studies, teaching leaders, executives, and business students how to analyze complex external environments, assess internal capabilities, and make high-stakes directional choices.

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Availability

Detail Information

Series Title

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Call Number

4.650.0029.C.U

Publisher

America : MacGraw-Hill., 1980

Collation

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Language

English

ISBN/ISSN

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Classification

650

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Manajemen

Specific Detail Info

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Statement of Responsibility

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Other version/related

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