Art Original

Alingment Using The Balanced Scorecard to Create Corporate Synergies

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Having a brilliant corporate strategy is only half the battle; the true test of leadership lies in getting every single business unit, department, and individual employee pulling in the exact same direction. In "Alignment: Using the Balanced Scorecard to Create Corporate Synergies", renowned strategy and management experts Robert S. Kaplan and David P. Norton deliver a masterclass on how organizations can bridge the gap between high-level executive strategy and daily operational execution.

Building upon their groundbreaking work with the original Balanced Scorecard framework, the authors demonstrate how companies can move beyond isolated departmental goals to create powerful corporate synergies, ensuring that diverse business units amplify—rather than cancel out—one another's efforts.

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Detail Information

Series Title

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Call Number

0.658.401.0001.B.U

Publisher

USA : Harvard Business School., 2006

Collation

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Language

English

ISBN/ISSN

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Classification

658401

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Manajemen Perencanaan dan Manajemen Strategi

Specific Detail Info

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Statement of Responsibility

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