Art Original

Buku 1 - Manajemen Pemasaran Perspektif Asia

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While classic marketing theories provide a solid global foundation, the vibrant, culturally diverse, and rapidly developing markets of Asia require a specialized approach. Consumer behaviors, economic disparities, digital adoption rates, and traditional values across Asian countries demand nuanced strategies that standard Western textbooks often overlook. In "Buku 2 - Manajemen Pemasaran Perspektif Asia", readers are provided with a comprehensive, localized exploration of advanced marketing principles tailored specifically to the unique dynamics of the Asian commercial landscape.

The book bridges international marketing frameworks with real-world regional case studies, equipping business leaders, marketing professionals, and management students with the insights needed to navigate diverse consumer segments and achieve competitive dominance across Asian markets.

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Availability

Detail Information

Series Title

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Call Number

4.658.8.0005.B.U

Publisher

Yogyakarta : ANDI., 2000

Collation

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Language

Indonesia

ISBN/ISSN

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Classification

658.8

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Manajemen Pendistribusian (Pemasaran)

Specific Detail Info

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Statement of Responsibility

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Other version/related

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