Art Original

Cases In Strategic Marketing

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In the world of business, theoretical marketing concepts only go so far; true mastery comes from examining how real companies navigate market disruptions, fierce competition, and shifting consumer demands. "Cases in Strategic Marketing" offers a dynamic, practical collection of real-world business case studies designed to bridge the gap between academic strategy and boardroom execution.

The book equips business leaders, marketing strategists, and graduate management students with the analytical tools needed to diagnose complex commercial challenges, evaluate strategic alternatives, and make high-stakes marketing decisions.

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Availability

Detail Information

Series Title

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Call Number

4.658.8.0006.B.U

Publisher

New Jersey : Prentice-Hall Inc., 1989

Collation

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Language

English

ISBN/ISSN

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Classification

658.8

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Manajemen Pendistribusian (Pemasaran)

Specific Detail Info

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Statement of Responsibility

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Other version/related

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