Art Original

Global Marketing Management sixth edition

---

As international borders blur and digital connectivity creates a truly borderless commercial ecosystem, businesses of all sizes must look beyond domestic markets to secure long-term growth. However, navigating the economic, cultural, legal, and political complexities of international trade requires a sophisticated, globally minded strategy. In "Global Marketing Management, Sixth Edition", readers are provided with a comprehensive, authoritative framework for understanding how to formulate and execute successful marketing strategies on a worldwide scale.

The book bridges international trade theory with practical, real-world execution, equipping corporate executives, global marketing managers, and business students with the analytical tools needed to navigate diverse international environments and outmaneuver global competitors.

---

Availability

Detail Information

Series Title

-

Call Number

0.658.8.0008.C.R

Publisher

New Jersey : Prentice Hall., 1999

Collation

-

Language

English

ISBN/ISSN

-

Classification

658.8

Content Type

-

Media Type

-

Carrier Type

-

Edition

-

Subject(s)

Manajemen Pendistribusian (Pemasaran)

Specific Detail Info

-

Statement of Responsibility

-

Other version/related

File Attachment

Comments

---

You must be logged in to post a comment