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Found 1 from your keywords: author=Wareen J. Keegan
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Global Marketing Management sixth edition
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Wareen J. Keegan

As international borders blur and digital connectivity creates a truly borderless commercial ecosystem, businesses of all sizes must look beyond domestic markets to secure long-term growth. However, navigating the economic, cultural, legal, and political complexities of international trade requires a sophisticated, globally minded strategy. In "Global Marketing Management, Sixth Edition", reade…

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0.658.8.0008.C.R