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Found 1 from your keywords: author=Linda E. Swayne, Peter ...
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Cases In Strategic Marketing
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Linda E. Swayne, Peter M. Ginter

In the world of business, theoretical marketing concepts only go so far; true mastery comes from examining how real companies navigate market disruptions, fierce competition, and shifting consumer demands. "Cases in Strategic Marketing" offers a dynamic, practical collection of real-world business case studies designed to bridge the gap between academic strategy and boardroom execution. The …

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4.658.8.0006.B.U