Buku Pengenalan dan Implementasi STRATEGI PEMASARAN

In an era of hyper-competition and shifting consumer behaviors, having a great product or service is no longer enough to guarantee business success. Enterprises must know how to identify target markets, differentiate their brand, and execute compelling go-to-market plans. In "Pengenalan dan Implementasi Strategi Pemasaran", readers are provided with a comprehensive, practical guide that bridges…

DIGITAL MARKETING & SOCIAL MEDIA ANALYTICS - IMPLEMENTASI DI INDONESIA

As one of the world's fastest-growing digital economies, Indonesia presents a unique, highly dynamic landscape characterized by mobile-first consumers, vibrant social commerce ecosystems, and rapidly shifting online trends. Succeeding in this market requires far more than basic posting; it demands data-driven decision-making and deep cultural insight. In "Digital Marketing & Social Media Analyt…

3D Marketing Menemukan EMAS di Gudang Sendiri

Many businesses fall into the trap of constantly chasing new, expensive acquisition channels, ignoring the vast, untapped potential lying dormant within their existing assets, customer data, and internal resources. "3D Marketing: Menemukan EMAS di Gudang Sendiri" challenges the conventional wisdom that growth must come from external expansion. Instead, it presents a transformative framework tha…

Buku 2 - Manajemen Pemasaran Perspektif Asia

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4.658.8.0004.B.U

Buku 1 - Manajemen Pemasaran Perspektif Asia

While classic marketing theories provide a solid global foundation, the vibrant, culturally diverse, and rapidly developing markets of Asia require a specialized approach. Consumer behaviors, economic disparities, digital adoption rates, and traditional values across Asian countries demand nuanced strategies that standard Western textbooks often overlook. In "Buku 2 - Manajemen Pemasaran Perspe…

Cases In Strategic Marketing

In the world of business, theoretical marketing concepts only go so far; true mastery comes from examining how real companies navigate market disruptions, fierce competition, and shifting consumer demands. "Cases in Strategic Marketing" offers a dynamic, practical collection of real-world business case studies designed to bridge the gap between academic strategy and boardroom execution. The …

Global Marketing Management sixth edition

As international borders blur and digital connectivity creates a truly borderless commercial ecosystem, businesses of all sizes must look beyond domestic markets to secure long-term growth. However, navigating the economic, cultural, legal, and political complexities of international trade requires a sophisticated, globally minded strategy. In "Global Marketing Management, Sixth Edition", reade…

Advanced Marketing Strategy

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4.658.8.0007.B.U

DIGITAL MARKETING & SOCIAL MEDIA ANALYTICS - IMPLEMENTASI DI INDONESIA

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978 602 269 214 0

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4.658.8.0003.B.U